Everything a primary care home should cover, for adults and families across Newtown, Sandy Hook, Monroe, Southbury, Bethel, Brookfield, Oxford, and Danbury — delivered by two providers who will actually remember you between visits.
Adults · Dr. Jeffrey Friedman, MD
Internal medicine is adult primary care practiced with depth. An internist is trained specifically in the diagnosis and long-term management of adult illness — the conditions that develop slowly, interact with each other, and need a doctor who has watched them over years rather than reading about them for the first time in a chart.
All ages · Cheryl Rosenthal, APRN
Family medicine covers everyone under one roof. Instead of a different practice for each member of the household, one provider gets to know the whole picture — including the family history that turns out to matter when a symptom shows up years later.
Cheryl Rosenthal, APRN is accepting new patients. Book an appointment or read more about Cheryl.
Cheryl Rosenthal, APRN
What a woman needs from preventive care changes by decade. Mammography, cervical cancer screening, bone density, and cardiovascular risk each have their own timeline, and national guidelines shift as evidence changes. Care here means keeping track of that timeline for you rather than handing you a pamphlet.
Read the decade-by-decade guide: Women's Health Screenings by Age.
Both providers
The conditions most worth catching early — high blood pressure, pre-diabetes, elevated cholesterol, early-stage cancer — usually produce no symptoms at all at the stage when they are easiest to treat. That is the entire argument for a yearly physical when you feel perfectly fine.
Most insurance plans, including Medicare and Medicaid, cover an annual wellness visit at no cost to the patient. More detail in Why Annual Physicals Are More Important Than Ever.
Ongoing care · Both providers
A long-term condition is managed across years, not appointments. The value of an independent practice shows up most clearly here: you see the same provider each time, so the trend line matters more than any single reading, and nobody has to re-learn your history from scratch.
Membership · Dr. Jeffrey Friedman, MD
MDVIP is a concierge model built on a much smaller patient panel, which is what makes the rest of it possible: same-day or next-day appointments, direct after-hours access to your physician, and visits long enough to actually finish the conversation.
Does it replace insurance? No. Membership supplements your insurance rather than replacing it — your plan still covers office visits, referrals, and hospitalization. The membership fee covers the enhanced access and the advanced preventive services insurance does not typically reimburse. Fees vary by physician and location, are not covered by insurance, and are eligible for HSA and FSA reimbursement.
Pick a time with Cheryl Rosenthal, APRN yourself, any hour of the day.
Open scheduling →Monday to Friday, 8:00 AM to 5:00 PM. A person answers, and they can check your insurance while you are on the line.
(203) 270-1077 →Walk-in visits with Cheryl are welcome during office hours at 153 S Main Street.
Get directions →We are accepting new patients. Read more about the practice, meet the providers, or book straight in.